Raine & Horne Cannington NRAS is delighted to announce it has joined First National Real Estate as part of our strategy to introduce innovative new standards of property services throughout the Cannington region.

So, we’re now called First National Real Estate Compass and although we have a new brand for you to become familiar with, we’re still the same people and team you’ve come to know and trust.

Emerging marketing techniques mean that BIG data now drives the way in which real estate agents target the right audiences and, through our association with First National Real Estate, we intend to be the area’s leading agents.

While nothing changes in terms of the team of professionals that you’ve come to trust, we’re about to introduce a raft of changes that will really make a difference to our customers’ experience.

It’s absolutely clear to us that the demographics of demand for Cannington are changing rapidly, and the COVID pandemic (although largely behind us now) simply accelerated that pace of change.

While the Cannington property services industry was already evolving quickly, we have determined to accelerate the pace of our own advancement. We see new opportunities on the horizon for our customers and intend to the real estate agents that are best positioned to help them achieve their goals.

What the future holds for Cannington real estate

Famous Australian demographer, Bernard Salt, put it succinctly when he explained why the next five years will be critical for Australian real estate.

‘Coronavirus presented a great opportunity for many Australians to re-think their lives; are they in the right job, the right relationship, are they in the right city, are they in the right housing?’ said Mr Salt.

This new category of buyers - VESPAs (Virus Escapees Seeking Provincial Australia) – have already profoundly changed the Cannington property market. They are ‘scootering’ out of our capital cities in search of a better life. This pattern has been occurring all over Australia, and it’s not going away anytime soon.

These are very big trends that are shaping the demand for local property.

Over the next five years, the fastest growing age group in Australia will be people who are in their late thirties and early forties. These are the children of the baby boomers; the echo of the baby boom. They are coming out of their city apartments and buying regional homes, and they use different communications technologies – find real estate in different ways. So, there is a mini boom being driven by demographics, technology and also by post-pandemic changes in buyer behaviour.

This, along with solid immigration, will continue to influence Cannington’s property market and is why we are so confident about the next five years.

The market is not just recovering from the COVID pandemic, it is also preparing for the end of this cycle of rising interest rates – and the potential that a rate cutting cycle may soon begin.

It is also being driven by the demographic surge of millennials upgrading their demands for property. In addition, Generation X is trading city mortgages for better lifestyles and more financial freedom. Also in the picture are retirees who want to downsize – putting money in the bank while exploring their dreams.

Putting our Cannington clients in prime position

Joining a large national network such as First National Real Estate brings advantages for our customers, but that’s just scratching the surface. There’s another key reason.

You see, First National Real Estate is an Australian cooperative, not a franchise. Its administration is not-for-profit, so whereas franchises real estate networks are primarily about generating ever greater profits for stakeholders, and making real estate franchisees compete against each other, First National Real Estate is about delivering all the technology and services real estate agencies need, at the lowest costs possible – so they can pass those savings on to their customers. Our primary focus is on achieving the highest levels of customer satisfaction.

How does this help you, the homeowner, buyer or tenant?

Firstly, it means that all the profits of franchises that normally go into the pockets of stakeholders are instead directed towards the technology, training and marketing tools that estate agents need to deliver better service to their customers.

So, our team now has access to more training, advanced advertising systems, fantastic property management and maintenance systems, better communications systems and a more integrated network of agents – who work together, from office to office, to cross-marketing properties and achieve faster results for customers.

We put you first

With the industry’s leading edge in data-driven marketing, our team’s exclusive access to systems that deliver faster results for customers, better property management for landlords, and a broad spectrum of marketing initiatives that are easily accessed at lower costs, we will be passing these benefits and savings on to our customers.

We’ll be introducing marketing, communications and property maintenance methodologies not yet seen in Cannington. This will stimulate competition and create more choice for residents.

At the end of the day, the traditional real estate playbook of online and newspaper advertising no longer represents best practice. While these marketing options will remain a component of our offering, we will be showing homeowners and landlords new ways that we can reach buyers and tenants with active intent, reducing costs for our clients, delivering more exposure, and being more client-centric in the process.

Our whole team looks forward to advancing property services in the region. Call anyone on our team for a chat to find out more, and why not ask for a free, updated appraisal of your home or rental property’s value at the same time?

Louise & William Trainer

Co-Directors

First National Real Estate Compass

(08) 9351 8871